Google Ads for Tradies

Get your business in front of people that are searching right now!

Kultiva marketing agency clients having a team meeting

HIGH-INTENT LEAD GENERATION

Complete Google Ads Strategy for Trade Contractors

From high-intent search ads and call campaigns to local radius targeting and landing page optimization, we turn searches into booked jobs.

GOOGLE ADS SPECIFICATIONS

Core Pillars of Our Google Ads Management

Get your business in front of people searching for your specific trade services right now.

1. Google Search Ads

We position your business at the very top of Google Search results for high-intent keywords like "plumber near me", "emergency electrician", or "roof repair contractor". You only pay when interested clients click through to your business.


2. Dedicated Call Campaigns

We use Responsive Search Ads with call assets to help turn high-intent searches into phone calls and enquiries


3. Hyper-Local Radius & Suburb Targeting

Zero wasted ad budget on outer-suburb traffic you don't service. We configure precise geographic radius boundaries, Post code targeting, and suburb bid adjustments so your ad budget is spent exclusively where your trucks operate.


4. Trade Service Keywords & Negative Keyword Filters

We build tightly grouped ad campaigns around your most profitable trade services. Continuous negative keyword filtering eliminates low-value search queries (like "DIY plumbing tips" or "apprentice jobs"), ensuring 100% of your budget drives commercial and residential quote requests.


5. High-Converting Mobile Landing Pages

Sending paid ad traffic to a generic homepage loses leads. We build custom, ultra-fast landing pages optimized specifically for your ad groups, complete with prominent click-to-call buttons, trust badges, and quick quote request forms.


6. Advanced Call & Form Conversion Tracking

Complete transparency into campaign ROI. We implement dynamic call tracking and Google Tag Manager form attribution so you know exactly which keywords, ads, and suburbs generated each phone call and estimate request.


7. Ongoing Monthly Optimization & Bid Management

Google Ads requires active maintenance to stay ahead of local competitors. We perform ongoing bid adjustments, A/B ad copy split-testing, Quality Score optimization, and monthly strategy review calls with your dedicated media buyer.

Paid Advertising FAQs

Find answers to common questions about our ad management process and strategy.

What ad platforms do you specialize in?

We specialise in Google Search and Google Display campaigns, helping businesses reach the right customers at the right time.

How much monthly ad spend do I need to start?

There’s no set monthly ad spend that suits every business. We tailor your budget to your industry, location, competition, goals and expected return, making sure your campaigns have enough budget to perform effectively.

Do you design ad graphics and write copywriting?

Yes. We create professional ad copy and visual assets designed to attract attention, generate clicks and drive enquiries.

How do you track conversion performance?

We use advanced conversion tracking and analytics to measure calls, form submissions, purchases and other key actions, giving you a clear view of what is generating results.